Gritchie

Trew+Trew was retained as brand custodian for Guy Ritchie’s evolving brand portfolio GRITCHIE; we were responsible for the delivery of multiple projects including business consolidation, creative strategy, marketing, digital services, brand development and design.

Reporting directly to Guy Ritchie, my mission was to translate his vision into ‘on point’ tangible products for commercial endeavours. Our guardianship remit included 24/7 ‘fix it’ business support across the portfolio as well as reinforcing the brand infrastructure instilling checks, assurances and governance to protect Guy Ritchie’s interests

I led the creative team in developing the brand identities, stories and narratives for both Gritchie Brewing Company (GBC) and Lore of the Land (LOTL). As part of this, I conceptualised the archangel theme and brand tapestry approach for GBC Lore beer range and supported product placement in films; oversaw and directed the design and production of point-of-sale products, merchandise and beer bottles.

We produced websites and developed social strategy for Gritchie Brewing Company Gritchie Brewing Company and Lore of the Land, undertaking photoshoots to produce visual content as well as written copy to effectively articulate the brand to consumers.