‘Path of least resistance’ is an apt turn of phrase (and my mantra of the moment) for the art of keeping things simple. This in no way means avoiding challenges or hard work, but to be considered in what you do, break it down into bite sized stories and most importantly use common sense, learnings and instinct to carve out the best way forward. Making things look easy is not easy - it is a skill.

I have first-hand experience of the absolute necessity to keep business agile - it's all about a light footprint. We live in a world of constant change, so we need to make sure we are flexible to pivot towards new opportunities. It feels good to give positive affirmations to clients and colleagues when asked to go that extra mile, as well as having the means to fully embrace new ventures. Being able to change focus fast is not erratic - it’s enterprise.

Starting up my business taught me you have to jump in, hit the ground running and get things done (more often than not at the same time!). The truth is, I did everyone’s job first, so I knew what talent to hire and how things worked at every level. Strategically speaking, to lead with empathy is a powerful commodity, but operationally, I was able to trim the fat, which is crucial when you have limited resources. Streamline activities so that effort is not wasted on reinventing the wheel at every turn. If a system, process or an agreed way of working can make a task easier, more efficient or effective, implement it. Free up your talent to add colour to your business - don’t waste it being bogged down by the grey.

Foundations, blueprint, infrastructure, backbone, pillars, rules, policy, governance, controls - there are many names for what, simply put, is creating a sense of order. Any business or initiative should take the time to build a robust framework - to house innovation. Having a strong fabric is not only necessary to deter firefighting but is an enabler of business growth.

Principles are king. Integrity and authenticity have long-lasting business benefits (not forgetting the brownie points for your soul). In a practical sense, it can fuel recommendations and repeat business - nothing bats away the competition better than a trusted relationship. Good ethics doesn’t stop there though. Having a healthy working environment is conducive to increased commitment and productivity. People enjoying their work and believing your business is something worth leaving the house for in the morning - is no mean feat.